Sport Enterprise Initiatives

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Many businesses, both corporate and privately owned, make significant contributions to development and peace; these contributions may be motivated by profit or by charity -- or both. The web of sympathies and interests that motivate sport-related businesses to engage in philanthropic projects seems particularly recursive. In terms of the artificial phenomenology implied in our department rubrics, the distinction of "sport enterprise initiative" is blurred by overlap with almost all of the other departments. Yet we think it is worth taking special note of the ways in which, above and beyond their commercial agenda, sport-based companies contribute to development and peace.

One such business is Bridges: Projects in Rational Tourism Development. The genesis of the concept was Seth Sicroff's trekking experience in 1975, which was motivated by an interest in the yeti (abominable snowman). In 1999, Seth and Empar Alos (now Empar Sicroff) founded Bridges-PRTD, a private study/volunteer program that combined trekking with volunteer projects. Those projects included trail improvement, lodge development, health education, and even design of a hydro-electric plant. These projects were intended to improve opportunities for low-impact independent backpacker tourism in Rolwaling. In addition, as a model for craftspeople in the rather depressed "Freak Street" district of Kathmandu, an area originally favored by low-budget backpackers, Bridges collaborated in marketing pashminas to an international market via the Internet. Mountain Legacy, a Nepali NGO initiated by the Sicroffs; these include the Hillary Medal, intended to promote volunteer work on the Hillary model, the Rolwaling Mountain Legacy Institute (still inchoate), and Moving Mountains. Although these projects don't directly support Sunrise Pashmina, many pashmina shoppers end up choosing Sunrise in part because they are reassured by the evident "greenness" of a company with such do-good propensities.

While Sunrise Pashmina is a bit quirky in its pursuit of green projects at the expense of more pertinent commercial investments, the following stories will demonstrate that there is a distinct linkage between some sport enterprises and philanthropic projects which needs to be better understood and more widely emulated.


Treks and Orphans

Natural and Cultural Immersion with Api Himal and OCEAN Nepal

For decades, trekking has been the most important form of tourism in Nepal. More recently, voluntourism is gaining recognition as a economic opportunity with legs.


ApiHimal offers a full range of treks in Nepal, Tibet, India, and Bhutan, but they also run an orphanage.

API Himal Treks & Expedition P. Ltd. is based in Thamel, the main tourism district of Kathmandu. It was founded ten years ago by a man who began as a porter, and moved up to guide and tour operator. In 2005, he established an NGO (non-governmental organization, equivalent of an American non-profit, or 501-c3). Orphan and Children Education Association of New Nepal (OCEAN Nepal) is currently home to ten children left homeless and without family as a result of the Maoist insurgency that toppled Nepal's monarchy in 2008. OCEAN has recently purchased land for a new facility near Kathmandu, and there are plans to expand operations throughout the country.

OCEAN and API Himal are connected by more than their overlapping directorships. The two organizations have closely linked Web sites. API contributes 25% of profits to the orphanage. And, most interestingly, the orphanage raises funds not just by soliciting donations (which it does), but by recruiting paying volunteers. The charge is $100 for the first week, including food, accommodations and airport pick up and drop-off. Additional weeks are $75 each.

The daily schedule for volunteers is as follows:

Volunteer work can be scheduled in alternation with treks and other excursions.


 

Contact

If you are interested in participating in Moving Mountains or have any feedback, contact Mountain Legacy Projects Coordinator Seth Sicroff at sicroff@gmail.com; 511 W. Green St., Ithaca NY, 14850 USA; (607) 256-0102.

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